Old-School Values Meet New-School Marketing

The solution

How do you encourage non-Catholic families around the world to consider a school that honors Benedictine values and traditions? You don’t make them come to you. You go to them.

Strategy

Through paid search ads, email workflows, and social media, our team showcased Saint John Prep’s welcoming, diverse, and absolutely stunning campus, and allowed parents and their children to see Prep with fresh eyes. We also updated their website to help them overcome barriers associated with cost and help families learn more about the unique opportunities Prep has to offer. 

Key metrics focused on

• Website sessions
• Blog views
• New tours
• Enrollment for middle and high school

Results

In under than a year, we helped Saint John’s Prep:

• Increase paid search traffic by 432%
• Generate 55% more form submissions
• Increase conversion rates by over 63%
• Generate 55% more engagement on Facebook
• Boost overall website sessions by nearly 9%
• Use SEO tactics to help their site rank for 1.5k keywords and earn 15.8k backlinks