Bringing New Tools to a B2G Brand

The United States is home to 31,000 jurisdictions and 1.7 million private developers. The leaders of these groups face community development challenges daily — especially when it comes to finding the right experts to ensure each project is built safely and efficiently and completed on time and on budget.

The solution

When SAFEbuilt came to us looking to increase awareness around the services they offer to community development leaders, there was a lot of opportunity — especially in terms of building awareness of SAFEbuilt's unique set of services and addressing the unique challenges of local municipalities and private developers.

Through a focused strategy driven by awareness campaigns, paid ads, organic social efforts, content generation, web improvements, and more, we united SAFEbuilt's family of companies, empowered the team to be agile during times of national change, and made life easier for the SAFEbuilt team.

From 2021 to 2022, this partnership resulted in:

• 300+ new contacts (+4,400%)
• +8 new municipality partnerships
• +26 new contacts a month (up from 1–2/month)
• +111% YOY web sessions
• +14,458 organic social engagement
• +584% paid ad clicks
• +40% page form submissions from custom campaign landing pages