Empathy Marketing

Find out why consumers buy — and how you can convert that knowledge into measurable growth.

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Why tune in?

The Empathy Marketing Podcast features insightful conversations with industry leaders and successful entrepreneurs. Each episode, we dig into why people buy and how to convert that knowledge into measurable growth. Plus, we’ll share some hilarious fails and random acts of marketing stories along the way.

Dan EMPodcast
MEET YOUR HOST

Dan Soldner

Dan built a strong empathy muscle at an early age while navigating the life of being a dad, college kid, and athlete. 

He discovered a fascination with how we make decisions while studying economics and psychology. He continued this fascination in his sales and marketing career, where he worked for Fortune 500 brands as an analyst and sales manager. Dan then founded Vye agency in 2009, applying empathy in strategic marketing campaigns for companies across the U.S. 

In the Empathy Marketing Podcast, Dan digs into how successful business owners, marketing executives, and sales leaders have used empathy to drive measurable growth!

Our favorite human-focused episodes

FKA Rally Vodcast

Date: August 17, 2022 Time: 22min. Guest: Nick Saltzman, Sales Manager at HubSpot

The Best Lead Generation Tool for B2B Companies

Avoid making the big mistake most companies make when choosing a B2B lead generation tool. Often, sales departments rely on multiple tools in their tech stack to accomplish what one tool like HubSpot can achieve. Join Dan Soldner and Nick Saltzman,...

Date: August 2, 2022 Time: 40min. Guest: Jennifer Lawrence, VP

The Ins and Outs of Hiring An Agency

When weighing your options for a marketing agency, it’s essential to define your expectations and find a partner who compliments your goals. Join Vye’s fearless leaders, Jennifer Lawrence (Vice President) and Dan Soldner (President), as they break...

Date: July 21, 2022 Time: 35min. Guest: Trevor Akervik, COO at Marco

Developing a Go-to-Market Strategy

Recently, Marco launched a go-to-market strategy that helped grow their business exponentially. Join Marco’s Chief Operating Officer Trevor Akervik and Dan Soldner, President at Vye, as they talk through what a go-to-market strategy is, how to...

Easter Egg!