St. Cloud, MN
619 W St. Germain St., Suite 214
St Cloud, MN 56301
(320) 203-4840
Green Bay, WI
520 N Broadway, Suite 270
Green Bay WI, 54303
(920) 884-1496
Capabilities
We're obsessed with long-term growth. If you need a complex website build, brand work, tech integration, or an uncommonly smart strategic plan for inbound marketing, you've come to the right place.
Strategy
A Vye strategy is a comprehensive document outlining the specific tactics, technology, and creative concepts you will need to hit your goals. Our process includes things like:
- Audience interviews and surveys
- Website data analysis
- Market and competitor landscape research
- Conversion path audits
- Tool stack audit
Tactics
Having a plan is one thing. Putting it into motion is something else altogether. We can help get projects off the ground, execute tactics in a regular cadence, and build your brand over time. Every tactical plan we work on with our partners includes clearly defined outcomes and involves regular measurement. We often help partners with things like:
- Traffic generation
- Optimized content creation
- Email marketing
- Public relations & earned media
- Paid media
- Targeted account-based marketing
- Social media
Tech
Technology can bury you if you let it. The number of options companies have when it comes to marketing technology is overwhelming. Getting the right martech tools in place will set your team up for success when it comes to things like:
- Marketing automation
- Customer and prospect nurturing
- Custom integrations between systems
- Contact management
- Internal communication and clarity
Websites
For many businesses, lead generation is seamlessly integrated with the digital experience. Whether your website is set up to drive leads is one of the most impactful indicators of growth. Our experienced team of designers, developers, and programmers understand the importance of website strategy. We craft websites with the end user in mind. Our process includes:
- Audience, market, and competitor research
- Current website analysis
- Technical and SEO assessment
- Interactive and ADA compliant design
- Optimized content
- Defined conversion paths
At Vye, we don't do one-hit wonders or one-size-fits-all strategies. Instead, we blend Empathy, Data, Technology, and Creativity to create work that actually produces results (and revenue). How do we do it, you ask?
We like to call it “uncommon creativity.”
Empathy
Listening for purpose by asking the questions that matter most.
We are not afraid to roll up our sleeves and do the work to truly understand your company. From listening to your unique business goals and objectives, to executing in-depth persona research, we use empathy as the foundation upon which we build our partnerships.
Data
Digging into the numbers that drive direction.
Rather than using emotion or preconceived notions, we rely on data to drive strategy. Whether it’s benchmarking goals or assessing success, we know that the numbers won’t lie. We’re not afraid to pivot strategies to ensure we’re using the right tactics to reach our client’s audiences and goals. We’re in this for the long haul.
Technology
Tapping into the right tools for efficiency & effectiveness.
With technology changing at the drop of a hat, it's essential to build a simple, streamlined, user-friendly techstack that can grow with you. We'll help you get the right tools to do business (without over-complicating things or blowing your budget).
Creativity
Driving action with a different way of thinking.
We don’t set out to create the next viral video or the flashiest website. Instead, our award-winning creative team drives measurable growth through eye-grabbing graphics, clear and concise copy, and targeted positioning.
