Dig Into an Example Marketing Strategy 

Want to know what makes our strategies so different from the competition? Download this real-life strategy for a not-so-real company. 

Stack of computer paper.
Old computer with keyboard and mouse.

Dunder Mifflin needed some key marketing support

Okay. Maybe we don't actually work with Michael Scott at Dunder Mifflin Paper Company. But we do work with many companies looking to:

  • Expand brand awareness through strategic messaging.
  • Acquire and engage new customers or members.
  • Strengthen relationships across multiple audience segments.
  • Retain and upsell to existing clients.

See how we craft our 12-month strategies to achieve unique company goals and tackle internal challenges.

Inside our strategy


All of this, plus a 12-month schedule

market-ressearch

Market & Competitive Research

Understanding industry dynamics, competitive positioning, and emerging trends.

customer

Customer & Stakeholder Insights

Uncovering the needs, behaviors, and motivations of target audiences through surveys and interviews.

technology

Technology & Infrastructure Audits

Evaluating the digital ecosystem, website performance, and marketing tech stack for opportunities.

keyterm

Key Term & SEO Research

Identifying opportunities for organic growth and improved discoverability.

creative

Creative/Brand Work

Mock ups, including messaging and visual inspiration, to guide tactics included in the deck.

persona

Persona Research

A recap of our persona interviews and independent research to inform strategic pillars and deliverables.

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