Market & Competitive Research
Understanding industry dynamics, competitive positioning, and emerging trends.
Customer & Stakeholder Insights
Uncovering the needs, behaviors, and motivations of target audiences through surveys and interviews.
Technology & Infrastructure Audits
Evaluating the digital ecosystem, website performance, and marketing tech stack for opportunities.
Key Term & SEO Research
Identifying opportunities for organic growth and improved discoverability.
Creative/Brand Work
Mock ups, including messaging and visual inspiration, to guide tactics included in the deck.
Persona Research
A recap of our persona interviews and independent research to inform strategic pillars and deliverables.