What You Need To Know About Inbound Marketing [Video]

Today, almost all companies are conducting business online with traditional outbound marketing methods like buying ads, buying email lists, and hoping for leads. But did you know there's an alternative method that is proven to be bigger, better, and more effective? This alternative is known as inbound marketing.

You're probably thinking, "But what is inbound marketing?"

Here is how our friends at HubSpot describe it: 

Inbound marketing is about using marketing to bring potential customers to you, rather than having your marketing efforts fight for their attention. Sharing is caring and inbound marketing is about creating and sharing content with the world. By creating content specifically designed to appeal to your dream customers, inbound attracts qualified prospects to your business and keeps them coming back for more.

Watch the first part of our video series, or continue reading below, to learn what makes up the inbound methodology.

The inbound methodology covers each and every step taken, tool used, and lifecycle stage traveled on the road from “stranger” to “customer.” This methodology provides tools and practices to help us create and deliver appealing content to the right people, in the right places, at the right times. This helps our marketing efforts become relevant and helpful to your customers, rather than interruptive.

The Attraction phase is the first of four marketing actions that comprise the Inbound Methodology.

We don’t want just any traffic to your site; we want the right traffic. We want those who are most likely to become leads, and ultimately, happy customers. Buyer personas are holistic ideals of what your customers are really like. Your personas are the people around whom your whole business is built.

Some of the most important tools to attract the right users to your site are:

Social Publishing

Interacting on the networks where your ideal buyers spend their time is a great way to attract contacts and begin nurturing them.

SEO

Carefully and analytically select keywords, optimize your pages, create content, and build links around the terms your ideal buyers are searching for.

Web Pages

Inbound-focused website pages have optimized copy, enticing headings, and visual elements.

Blogging

A blog is the single best way to attract new visitors to your website. Blogs help your website rank in search engines. 

Now that you’ve learned about the tools to attract the right users to your site, stay tuned for our next video on how to convert those visitors into leads.