How Much Does a Lead-Generating B2B Website Cost?

Answering the question “How much does it cost to build a website?” is similar to answering “How long is a piece of string?” — it varies based on whoever you’re asking. That said, the cost of a lead-generating B2B website will generally fall between $15,000 and $250,000. 

You’re probably thinking, “Wow, what’s with the broad range?” Well, it all depends on what you want to get from your website. For instance, our websites, built on a foundation of research, strategy, and data, typically fall between the $20k to $50k range. Let’s take a look at some factors behind the cost of a website and points of consideration when looking for a partner to build a website that is a lead generation machine.

You get what you pay for

Nowadays, anyone with a laptop and a few hours to kill can create a website through various templated web-building platforms. That said, no cookie-cutter website will accomplish what a B2B company needs to generate leads, boost traffic, and drive sales. 

Your website is a tool to help you grow (new leads, talent recruitment, sales) — whatever moves your business forward. If you want a quality website that actually serves your needs and functions as a resource for your customers, there’s a process involved. And depending on how extensive that process is, the final price will fluctuate.

Things to note before you buy

If you’re in the market for a new website, don’t just settle for the cheapest option. Chances are you’ll end up paying someone else to fix it within a year or two. We recommend creating a budget and considering the following when weighing your options:

Take pricing with a grain of salt

The truth is, if someone shoots you a ballpark price for a new website, they’re most likely guessing and throwing a number out to see if you’ll bite. A basic plan must be created to establish an accurate timeline and price, so you know exactly what you’re paying for. Think of it like building a house — you’d never sign a contract with a builder at a predetermined price before seeing a blueprint. 

Mutual understanding of your needs

When working with an agency or developer, there needs to be a level of understanding of your business, what you do, and how you do it. It’s critical to ensure you get everything you need out of your site. Someone can create the best-looking site in the world, but if it doesn’t help you accomplish your goals, you’ve just wasted time and money on an online brochure. 

Research makes the dream work

It’s best to invest your time and dollars into a partner willing to dive into the trenches for you. In order to create an effective site that serves customers, they’ll need to be willing to learn everything about your buyer — who they are, how they buy, and why they buy. Lead capture from websites starts with research on who your buyer is. 

Why certain features cost more

The golden rule regarding website costs is simple: spend no more creating your website than the revenue it will generate in return. But how do you know how much revenue it should generate? That answer will vary depending on circumstance, which is why we utilize a solid process to figure out how.

Phase 1

Define a Scope

The first thing we do for every website project is create a defined project scope. Defining a scope includes conducting extensive qualitative and quantitative research to uncover insights that will help inform the strategy. A defined scope sets the foundation for any website project to generate measurable outcomes. The expectation is to discover what needs to be done to eliminate random or unnecessary acts of marketing that lack value. 

• Target audience research
• Competitive analysis
• Key term research 
• Heatmapping

Create a Strategy

Our next step is creating a strategy, or in other words, the blueprint for your build. This phase involves analyzing the research outlined in the scope, conceptualizing the sitemap, and establishing a structure or framework for design, content, and development. During the strategy development phase, we take the time to set parameters regarding what your budget can allocate. If budget restrictions are in the way, we partner with clients to pick and choose the right spend for your budget without blowing past foundational work that drives your entire marketing strategy.

• Timelines
• Site mapping
• Click mapping
• UX research
• Messaging analysis

Phase 2

Design and Development

This is where the magic happens — where the culmination of research and strategy come together to create visual concepts for your site. 

Our design team presents concepts that establish the look and feel of the site using colors, fonts, and image examples. Once a visual concept is agreed upon, our content team puts the final pieces together by adding SEO-optimized content to attract and generate leads. Development then puts the cherry on top by creating the functionality that brings everything together and ensures your site works as well as it looks. 

• Wireframes
• Mockups
• Content
• Functionality
• Q/A Testing

Vye's Lead Generation Website Process

As you can see, there’s more that goes into creating a website than simply throwing out a price and going to work. In order to create something that truly works, we take the necessary steps to ensure every base is covered. We start with your outcomes and goals in mind and then consider the content, design, and development that will create a measurable ROI.

Real-life example

To put things into perspective, consider a recent website project we embarked on with our partner, Mead Metals, Inc. Mead is a metal service center and supplier with a knack for providing high-quality metal material in low volumes, with an emphasis on customer service. Initially, the folks at Mead Metals were looking for a complete website overhaul to increase sales volume and compete with their competitors. 

Through intensive strategy, research, and understanding of their customer journey, we discovered that a brand-new website wasn’t what they needed. Instead, they just needed to refine what they already had to suit their customer’s buying patterns better. Most of the time, prospects coming to their site already knew what they needed, so they weren’t interested in browsing other products. 

The solution? Combining what Mead Metals was already good at — customer service, speedy response times to quotes, and efficient lead times — with innovative website enhancements that removed friction from their customer journey. Alongside a few cosmetic tweaks to design, content, and backend items, we implemented a signature “Quick Quote” call-to-action across every site page, which promised customers a price quote on their order within four hours. 

A before and after look at the Mead Metals website. 

How things changed

• Conversion rates immediate jumped 25% through the Quick Quote form
• Generated leads jumped 12% overnight
• Weekly sales transactions doubled and have remained consistent
• Average cost per lead shrunk thanks to organic search and an improved sales funnel

At the time of this project, we were Leighton Interactive. We've since rebranded to Vye. 

Ready to build your new website?

Again, answering the question, “How much does it cost to build a website?” is as complex and unique as your business’s needs are. But hopefully, after reading this, you’ll understand that final pricing will land somewhere between $15,000 and $250,000 based on the work that goes into it. Similarly, who you partner with to build your site matters — you can end up with something that needs a remodel in a few years or something that will generate leads for years to come. 

If you’re considering a new website, we’re eager and ready to help. Vye’s award-winning team has helped businesses in industries from manufacturing to tech and everything in between. We build data-driven websites that genuinely work. We develop scopes and strategies to inform content, design, and development so that you get a final product that works for your business, your team, and, most importantly, your customers. 

Start a conversation with us about your website needs: