Celebrating Success: Vye's Award-Winning Campaigns

Award season sweep! Vye Agency is thrilled to have snagged three American Advertising Federation (AAF) Awards for our work on the PURIS website and the Marco "Spot the Phish" campaign.

Sure, awards are awesome, but what truly excites us is creating solutions that make a real difference for our clients. These AAF wins show that our deep understanding and creative approach are a winning combo!

Ready to see what made these campaigns award-worthy? Let's dive in.

Gamifying cybersecurity: Marco's "Spot the Phish"

Standing out in the cybersecurity space can be a challenge. But for Marco, we decided to ditch the status quo and try something innovative — gamification! The "Spot the Phish" campaign challenges users to test their skills by identifying real-world phishing tactics. This engaging, interactive tool raises awareness and empowers users to protect themselves online.

Not only did this groundbreaking campaign reel in a coveted AAF Judge's Choice Award (one of only three given out) but it also scored an AAF Gold Award!

This recognition speaks volumes about the campaign's effectiveness in boosting user engagement, equipping Marco's customers with valuable cybersecurity knowledge, and fostering a more secure and informed online community.

Website makeover: PURIS gets a pea-powered refresh

PURIS, the pea protein powerhouse, teamed up with Vye for a website refresh to boost user experience, solidify their brand, score qualified leads, and improve analytics. We dug in, planned, designed, wrote, and built a brand-new site that's both eye-catching and user-friendly.

The result? An AAF Silver Award and a website that wows users while effectively championing PURIS’ mission of healthy, sustainable food. Not only that, but the overall website sessions went from 1,034 total sessions in September (website launched in October) to 5,709 in January. Organic web sessions on their own increased by 32% month over month as well since launch. 

What can Vye do for you?

While we're thrilled about the AAF wins for PURIS and Marco, the real reward is seeing our clients thrive.

At Vye, we go beyond awards. We dig deep, understand your unique needs, and craft creative solutions that drive results. Whether you're looking to enhance user experience, strengthen brand identity, attract qualified leads, or simply tell your story in a more impactful way, we're here to help.

Let's chat about your goals and how we can turn them into reality!